I truly believe that this brand started the second I made the conscious decision to work on my body and mind. Going back to 2019 me, I was extremely hopeless with the situation I had gotten myself into. All of high school I was extremely depressed and suffered from debilitating panic attacks.
"If it doesn't challenge you, it won't change you."
In January of 2020, I finally had enough. I took complete accountability for how I got there. I looked myself in the mirror at my local YMCA and said those words. That day I ran a quarter mile — and it was the start of it all.
255 lbs at my heaviest. Depressed. Panic attacks. Completely hopeless.
January. YMCA. Quarter mile. The decision that changed everything.
Down to 150 lbs. 100 pounds gone. Panic attacks faded. Visionary born.
Over the next couple years — especially during COVID — I managed to lose 100 pounds. I started around 255 at my heaviest and got down to 150. Over this journey I found peace, became less and less depressed, and my panic attacks faded into nonexistence.
This is when I began to learn that there was more to fitness than just working out and looking good. Fitness, bodybuilding, and taking care of yourself physically will — in my opinion — change your life completely. It gives you outlets for your demons and your vices. I decided to create this brand, this movement, as the proof that the light on the other side of the tunnel does exist. You just have to light that shit up yourself.